PR Focus July - Sept 08
We are committed to raising Beacon South West's profile and have an active Public Relations programme aimed at doing just this. Through various news stories, we endeavour to communicate the value of Beacon South West, demonstrate the calibre of companies within Beacon and showcase the many good and innovative practices taking place across the region.
To achieve the above, Beacon South West works with an external PR agency that develops press releases and features and regularly speaks to the region's media and various trade publications.
In order to bring the news issues and stories to life, we require Beacon case studies that embody the news theme we are writing about. For example, when we were raising the profile of the Beacon sustainability conference we profiled several Beacons with sustainability credentials which secured excellent media coverage across the region.
Getting involved with the Beacon PR programme is an easy way for you to raise your profile which will ultimately impact on your customers, stakeholders and competitors.
From July to September 2008, we are looking for Beacon companies that could act as case studies for the following features:
- The global economy - we want to hear from Beacon companies who are making the most of the increasingly globalised world in which we operate. Have you established trade with the Far East, India, Eastern Europe or America? What are the pros and cons of exporting and how can you go about establishing this sales channel? Alternatively, have you won back business from overseas?
- Talent management - an ageing workforce, new values among the younger workforce and worldwide economic growth are all factors leading to gaps in the skills and leadership pipeline. What are you doing to maintain and retain your workforce? What do you think will be the needs of future workers?
- Big brands - How do you create a brand that is trustworthy and encourages loyalty? What can you do to bring a brand to life - in your organisation and with your customers?
Please let us know if your company could act as a case study for any of the above. All suggestions should be forwarded to Sue Baker sue.baker@beaconsw.org or David Stone david.stone@beaconsw.org and your information will be passed to our PR agency for consideration.
We look forward to hearing from you!
