PR Opportunities January - March 2008
Beacon South West uses an external Public Relations agency to carry out a proactive and sustained programme of activity to raise awareness of Beacon and the profile of successful companies holding the status.
Our PR agency plans to develop the following press features from January - March 2008 and is looking for Beacon companies as case studies:
- Exporting - the export market is bigger than ever before with advances in technology, logistics and distribution networks providing companies with healthy revenue streams. But what are the prime countries for exporting in 2008? Which products and services are leading the march? And, how can you overcome export challenges such as language, culture and intricate legislation?
- The skills challenge - it has been reported that the long-term prosperity and productivity of the UK is in jeopardy as a result of skills shortages. What part can corporates play in helping to meet this challenge? How are you building the skills within your workforce? What initiatives have you put in place to create a new generation of skilled workers?
- Innovation is the name of the game - competition has never been fiercer and for a company to stay on top of its game it must have the ability to continually innovate and turn these ideas into reality. Do you consider your organisation to be innovative in its product or service development? Do you have examples where innovation has helped you secure market share and beat off the competition?
Please let us know if your company could act as a case study to support any of the above press features.
All suggestions should be forwarded to Sue Baker sue.baker@beaconsw.org or David Stone david.stone@beaconsw.org and your information will be passed to our PR agency for consideration.
We look forward to hearing from you.
